Keyword research can appear to be a rocket science at times, particularly if you are just getting started.
Unless you engage with the top SEO agency Sydney like Australian Internet Advertising, there is a good chance you will find the entire process daunting. As you prepare to do so, we have compiled some advice from SEO professionals to help you get started. They are as follows:
1. Analyse your search intent
By knowing your search intent, you can identify what keywords to choose, which are divided into 3 categories:
- Navigational – Here the user will like to find any other web page
- Informational – Just for researching any topic
- Commercial – For making a purchase
Observe the competition
There is a good possibility you are overlooking something your competitors are doing well. Finding proper keywords for your SEO is as simple as looking at your competition.
Make a list of all of your competitors who may be ranking well in search engine results. Take a look at their material.
Understand keyword types
Think about the 3 different types before going for keyword research,
- Head keywords – It should be of 1 or 2 words in length
- Body keywords – Can be a little longer of 2 – 3 words
- Long tail keyword – Long tail phrases can be more than 4 words.
Put yourself in the shoes of your customer
Finding proper keywords for your products/services can be as simple as thinking like a customer. To pull this off, you will need a thorough understanding of your target audience.
Examine each item in your catalogue and consider what you would enter into Google if you were a potential consumer.
Keyword planner tools
The Keyword Planner tool of Google is a free tool for seeing what keywords will work and which will not work.
It is possible to access it within your Google Ads platform. However, do not create a PPC ad. Just create an account, and use the planner for entering a key phrase.
Keywords and matching media
It takes a certain expertise to include keywords into your text. Many websites, on the other hand, appear to cram keywords into their text and also hope for the best.
Spam-filled pages are actively targeted by Google, which either eliminates or ranks them exceedingly low. It is critical to use the proper combination of keywords and also related phrases in your text copy.
Monitor your results
Only half of the battle is choosing the correct keywords for your online content. You will have to keep track of and analyse the impact your keywords are making.
It will also be a good idea to keep an eye on your competitors. There is a chance they are using hot keywords that get excellent results.
Link with your landing page
Otherwise, your landing pages will not work because they are not optimised for linking with your keyword pick.
Because landing pages display targeted information, it is critical that you link them to your keyword choices. The page title, headers, and alt image tags will all contain your chosen keywords.